In a recent survey of more than 2700 corporate executives, SmartBlog on Social Media explored how company leaders view social platforms at this moment in time. Here are the results:

How familiar are business leaders with social media?
Back to school: 75% of respondents say they were either knowledgeable or actively trying to learn about social media.

Are their companies currently using social media/social tools?
Getting there: 51% of respondents say their companies are actively using and exploring social media in a number of business areas. 
Another 30% are in pilot test/consideration mode. 
Only 27% say they are not using social media now and won’t be in the future.

Is social media just a marketing fad?
Social media is here to stay: While many leaders say they see social media as somewhat “over-hyped,” 63% of respondents say they disagree with the notion that it is a marketing fad.

Is it a waste of time?
Good use of company resources: 55% of business leaders say social media is not a waste of time.

What are the implications of ignoring social media?
Missing the conversation, both good and bad: 83% of respondents agree that social media gives them a window into what their customers are saying about them, and 80% say that social media has the power to magnify negative news about a company.

This is obviously a key point of concern. Falling behind the competition: 40% of respondents say they fear they are falling behind their competitors in using social media. Also, 25% admitted that they did not know what their competitors were doing in the space.

To read the entire article, go to:

http://smartblogs.com/socialmedia/2010/04/22/smartbrief-stats-how-business-leaders-view-social-media/

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