HootSuite5 with HTML5
HootSuite users will see significant changes to the social media dashboard today beginning with a completely refreshed HTML5 user interface, plus geo-located search, native Twitter ReTweets, and integrated Google Analytics.
With the recent announcement of Google’s HTML5 site and many other brands like Apple on-board, HootSuite has made a substantial investment in this new technology standard. HTML5 allows us to release unique features like geo-search and drag & drop, plus improve performance with more responsive tabs and streams.
Now, search for tweets by proximity based on geo-location information sent by some (not all) users. Using this HTML 5 powered feature, you can narrow down results to messages sent from your area, wherever you are. This feature will help you learn about local resources, get tips while traveling, and find new customers or followers.
Analytics in Dashboard
Google Analytics users no longer need to switch screens to analyze site traffic and performance because all the data is now available in HootSuite’s dashboard. Using OAuth secure login functionality, you can track conversion to sales, lead generation, or other metrics from your Google Analytics, using advanced URL functions.
Other new tools to help broadcast messages, monitor conversations, and track results include:
Interface Re-creation and Themes
The most noticeable change is a fully re-imagined dashboard, with more space for updates and an intuitive arrangement for HootSuite’s many features. Additionally, you can now choose a design theme which suits your tastes.
Options include the familiar green & blue “Classic,” the sleek & stunning “Blue Steel,” or the darkly cool “Magnum.” Which one will you choose? Switch at your leisure to find your favorite.
Facebook Media Preview
Include a photo when you upload a link to Facebook, and then add titles and descriptions to make your update more meaningful and inviting. BTW, this media preview functionality was one of the most requested features on the Feedback Channel.
New or Ol’school RTs
When Twitter launched, early users created shorthand to define actions and attributes, including @replies for addressing, #hashtags for context, and RT for Re-Tweeting or quoting a message which became a powerful way to spread messages beyond users’ local networks.
To standardize the process, Twitter.com added an auto-Re-Tweet functionality, which HootSuite has now integrated. HootSuite users can choose whether to Re-Tweet with initials “RT” or to use the Twitter web native auto-Re-Tweet tool.
We can now check this one off the feature request list.
Drag it, Drop it, Send it
Quickly attach an image or other file to your social update by dragging directly from the desktop and dropping into the message box — this simple act will auto-upload the file to Ow.ly file sharing and add a pre-shortened link to your message. Then you are ready to send your enhanced note to any of your social networks.
Konnichiwa! This release also features interface localization in Japanese, allowing more users to enjoy HootSuite in their native language. More linguistic choices are coming soon, to spread the international enjoyment.
Clicking Shift+Enter on the keyboard now sends the update, saving mouse-clicks and time — another popular user-requested feature.
Listening and learning from HootSuite’s userbase is an important part of making decisions which meet the needs of social media marketers and enthusiasts. HootSuite offers assistance via a Help Desk and and gathers opinions via a Feedback Channel.
With the new release, these channels are easier to access directly right from the HootSuite dashboard. We invite you to share your ideas, and to enjoy a sense of pride when your requested feature is added to a future release.
The 2010 AP Stylebook is out and social media have gained greater recognition in this edition with its own section. The new Social Media Guidelines section includes information and policies on using tools like and Twitter, how journalists can apply them to their work and how to verify sources found through them. Also included are 42 separate entries on such terms as app, blogs, click-throughs, friend and unfriend, metadata, RSS, search engine optimization, smart phone, trending, widget and wiki. AP also changed “ ” to “website” based on increasingly common usage both in print and online.
In print, and as the Web-based Stylebook Online, the AP Stylebook is the essential tool for writers, editors, students and public relations specialists. It inspires such a following that Facebook includes four separate groups called “The AP Stylebook is my Bible” and has spawned a popular parody Twitter account. The official Twitter account for the AP Stylebook, http://twitter.com/APStylebook, has more than 44,000 followers.
Hey, YouTube … Happy 5th Birthday!
It was just five years ago that YouTube’s founders launched the first beta version of YouTube.com in May, with a simple mission: give anyone a place to easily upload their videos and share them with the world. Whether you were an aspiring filmmaker, a politician, a proud parent, or someone who just wanted to connect with something bigger, YouTube became the place where you could broadcast yourself.
YouTube just launched its new 5 Year Channel where it intends to get users to submit videos about the impact YouTube has had on their lives. It will eventually be curated by Stephen Higgins, a documentary filmmaker. If you’d like, add your video to the mix. You can do so here. There is also an interactive timeline depicting the social media platforms’s history and a collection of videos from celebrities discussing the five-year achievement.
Facebook is about to change the way it asks its users to connect to brands and celebrities on the site. Rather than ask people to “become a fan” Facebook will instead let users click that they “like” the subject.
Facebook already lets people show that they like comments or pictures posted on the site, and it says users click that term almost twice as much as they click “become a fan.” Facebook says changing the button will make users more comfortable with linking up with a brand and will streamline the site.
Businesses use Facebook pages, which are free to create, to connect with their customers and promote their brands. Facebook makes money from the advertisements these companies often use to draw users to their pages. The average user becomes a fan of four pages each month. Your Facebook friends would see that you clicked that you “like” a page, and such pages would still be listed on your Facebook profile for anyone to see.
Which do you prefer? Become a Fan or Like?