Delta Airlines this morning launched a Facebook feature that allows viewers to complete flight bookings without leaving the site. And the same feature will begin appearing in the next few days in the airline’s display ads on various major news and publisher sites, said Paul Skrbec, Delta spokesperson. “There will be an arrow consumers can click that will expand a window right on the site they are currently on,” he said. “The entire transaction happens in the ticket window.” Indeed, powered by Alvenda’s technology, the feature allows the viewer to buy airfares directly on Facebook or publisher sites. 1-800 Flowers began using a similar feature – allowing checkout to occur on Facebook – last year, explained Wade Gerten, CEO of the Minneapolis-based service provider. Gerten said that transactional data such as credit card information and home address is passed through Alvenda’s system and onto Delta’s secure server “within about a nanosecond.” The airliner posted about the tickets-buying feature today on the social site, including the copy: “Note: Information collected here goes to Delta and not Facebook.” On Delta’s Facebook page, the feature is pushed via a “Book a Flight” tab. Viewers who click on the tab are then asked to allow the app to access their basic information, such as name, profile picture, gender, networks, user ID, and list of friends. After the flyer allows or disallows the inclusion of such information to the flight search process, he arrives at a ticket window directly on the Facebook page. To be clear, the feature doesn’t float in a separate window on top of the page. Tickets shoppers can then enter departure and destination cities and dates before they’re served pricing and travel time options. During the selection process, a Share button appears. If viewers click through, a city-specific version of the following copy will appear in their newsfeed: “I’m using Delta’s Ticket Window to find flights from Lincoln to Newark without leaving Facebook!” That newsfeed post will include a “Book this Trip” button that takes friends who click through directly to the tickets window feature. Meanwhile, the tickets shopper is able to enter in all the standard information (credit card number, e-mail address, security code, frequent flyer code, etc.) required to buy flight tickets online. The same experience will be leveraged in display ads, Skrbec from Delta said. Though the feature would seem to call for a bevy of city-targeted Facebook.com ads for Delta, the spokesperson couldn’t shed light on the airline’s campaign plans. “We do a variety of search engine and paid ad placements,” he said. “Our ad placements are constantly changing depending on where the business demand is.” Skrbec said that Delta was the first airline to offer a direct-purchase Facebook.com feature – a plausible claim since marketing and sales applications on the social site are still at a fairly nascent stage. Given Facebook’s 500 million-plus users, competitors will likely follow.
Three in four Americans surf the Web and watch TV at the same time, with 50% of them making the combo a daily practice, Nielsen has found in a report for Yahoo!. Such viewers have increased their combined TV-Web activity by 19% over the past 12 months, and now tally 2.5 hours a week on average. The vast majority of these viewers typically are engaged online with e-mail, Facebook or another site unrelated to the content of the TV show, according to the research.
There are millions of people all over the world following the FIFA World Cup and the majority of them are doing so with social media. The World Cup is a massive groundswell of marketing activity. This might be social media’s first truly global marketing foray and, based on what I have seen, social media marketing strategies will be at the heart of the 2010 World Cup. Advertisers have already harnessed the power of this; major World Cup sponsor Sony Ericsson is focusing its advertising dollars on social networking, shunning traditional marketing in the process. Sony has launched what they are calling the Twitter Cup, which will pit tweets from countries participating in the World Cup against each other. Coca-Cola will also be running an ad exclusively on social media during the World Cup. The World Cup has developed The Club, FIFA’s own social network which has 1.6 million users, but it feels like a missed opportunity that FIFA hasn’t created an official Facebook application to capture the immense global anticipation and to join together the global elements of the tournament.
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New data on the world’s most popular consumer and media brands was today released by Famecount.com, the world’s first media measurement service to aggregate online popularity across multiple social media channels. In a study conducted on Wednesday 2nd June 2010, Starbucks was found to be the world’s most popular consumer brand with 7.4 million Facebook fans, 901,925 Twitter followers and 6,509 YouTube subscribers resulting in a Famecount index of 69.7 percent. The world’s top media brand was found to be Texas Hold ‘Em, a game developed by Zynga which has the world’s most popular Facebook page with 19m Facebook Fans, plus 135,234 Twitter followers and 1,017 YouTube subscribers.
Read more here …
Faced with fragmented customer bases and unclear regulatory requirements, business-to-business (B2B) financial services marketers have traditionally shied away from launching social marketing initiatives. However, an active base of customers, greater regulatory clarity, and increasing institutional knowledge of social media mean B2B financial services marketers should engage their customers through social channels. Before financial services marketers begin experimenting with social tools, they first must understand their unique customer behaviors, set clear business objectives, and craft a corporate-level strategy for social media.
Royal Pingdom has used Google Adplanner U.S. data for 19 different social network sites, and analyzed the data for age demographics. The analysis showed that the average social network user is 37 years old. LinkedIn has the highest average user age of 44, while Bebo has the youngest, 28. The majority of 64% of Twitter users and 61% of Facebook users are aged 35 or older.
View statistics here: http://royal.pingdom.com/2010/02/16/study-ages-of-social-network-users/
Check out how Norms, a family owned business in Southern California, is using social media IN their advertising …
The commercials run regionally. Norms opened nearly 60 years ago and now has several restaurants in the Southern California area. Within 10 days of running the TV commercials, Norms gained 1,o00 fans on Facebook and 150+ followers on Twitter. They are using this commercial with other means of social media and advertising. Here are a few of their sites:
Although I have never stepped foot in Norms, I applaud their social media strategy and appreciate how they are penetrating their market by blending traditional advertising and social media together.
By Brian Solis
2010 is designated as the year Social Media proliferates mainstream businesses. Indeed this year will showcase the transformation of business acumen while also shifting the culture and the communication that embraces an inward and outward flow for listening, interacting, learning, and adapting.
Social Media Marketing is exhilarating to behold as it evolves “media” from a broadcast platform to a sophisticated network of connections and rewarding engagement. We learn that through participation, we ultimately eradicate the myths that initially fueled skeptics and prevented early experimentation. The perceived loss of control was in actuality, the ability to realize public sentiment and the gatekeepers who could help us actively steer perception. It is a chance to actually gain control rather than simply possessing the illusion of it.
The 10 Stages of New Media Evolution
Stage 1 – Observe and Report
This is the entry point for businesses to better understand the market behavior and interaction within their marketplaces. These initial tasks materialize the current state of affairs that defines share of voice and the potential for new opportunities to compete for attention.
Listening: The employment of listening devices such as Google Alerts, Twitter Search, Radian6, and PR Newswire’s Social Media Metrics to track conversations and instances associated with key words.
Reporting: Capturing related conversations tied to commentary into a report prepared for executives and managers. This early form of reporting is merely designed to provide decision makers with the information to demonstrate the need for continued exploration into social media and its potential impact on business.
Read the other stages here: