NewLife Consulting – Social Media
Trends
How the Resort Industry is Using Social Media
0See how a growing number of resort and spa destinations are spreading their wings and reaching a wider customer base via social media…http://mashable.com/2010/02/23/resort-industry-social-media/
Why Social Media Means Big Opportunities for Women
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Women have firmly established their presence on the social web, and account for the majority of users on many popular social media sites. But what does this mean for the future of women in social media?
Review the opportunities here: http://mashable.com/2010/02/15/social-media-women/
Salesforce Rolls Out a Facebook for Businesses
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Salesforce.com has announced the private beta for Chatter, which will be rolling out to 100 companies now before officially launching later this year. I had a chance to talk to Salesforce.com and get a demonstration of how Chatter works. For businesses looking for a collaboration solution, this could be a big winner.
Read the full story here: http://mashable.com/2010/02/17/salesforce-com-chatter-2/
Pepsi Opts for Social Media Campaign vs SuperBowl Ads
0More and more companies are realizing the effectiveness of social media and are opting to reallocate the budget, factoring in more for social media, and less for the more traditional means of advertising. Take Pepsi for example. Pepsi opted to not spend millions this year on SuperBowl advertisements this year, and instead has invested in a social media campaign set to launch any day. See this video for details…
If your business is interested in establishing a social media campaign that will coincide with your traditional forms of marketing and public relations, contact us for a free consultation.
Top 14 Social Networking Sites – What Sites Are You On?
01 | Facebook.com
93,300,000 – Quantcast Monthly Visitors | 4 – Alexa Ranking.
2 | MySpace
61,300,000 – Quantcast Monthly Visitors | 11 – Alexa Ranking.
3 | Twitter
28,000,000 – Quantcast Monthly Visitors | 13 – Alexa Ranking.
4 | LinkedIn.com
11,800,000 – Quantcast Monthly Visitors | 113 – Alexa Ranking.
5 | Bebo.com
5,400,000 – Quantcast Monthly Visitors | 138 – Alexa Ranking.
6 | HI5.com
4,100,000 – Quantcast Monthly Visitors | 20 – Alexa Ranking.
7 | Tagged.com
5,100,000 – Quantcast Monthly Visitors | 74 – Alexa Ranking.
8 | Multiply.com
4,200,000 – Quantcast Monthly Visitors | 165 – Alexa Ranking.
9 | Friendster.com
2,400,000 – Quantcast Monthly Visitors | 47 – Alexa Ranking.
10 | Meetup
2,000,000 – Quantcast Monthly Visitors | 688 – Alexa Ranking.
11 | BlackPlanet
2,200,000 – Quantcast Monthly Visitors | 1,338 – Alexa Ranking.
12 | Piczo
996,000 – Quantcast Monthly Visitors | 1,360 – Alexa Ranking.
13 | orkut.com
475,000 – Quantcast Monthly Visitors | 102 – Alexa Ranking.
14 | badoo.com
281,000 – Quantcast Monthly Visitors | 161 – Alexa Ranking.
Social Media Trends – Numbers are Staggering!
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Social networking has reached a fever pitch. And while there are thousands of Web 2.0 sites out there, Facebook is the epicenter and Twitter is the fastest growing. People have already caught on to these facts and, as a result, they’re coming out of the woodwork and coming on board in droves.
Facebook signs up 250,000 new users a day. A DAY. New members join Twitter That is a staggering statistic and is unprecedented, even for the Internet.
Let’s look at some Facebook, Twitter & Social Media stats and facts:
Facebook Stats & Facts:
- Over 325 million active members.
- Predicted to be at 500 million by 2011… or sooner.
- The 2nd most trafficked website in the world. [Source: Alexa.com]
- The largest photo-sharing platform. One billion photos are uploaded per month.
- More than 50% of Facebook users in the U.S. are over 35 years old. [Source: ComScore].
- Facebook users have more degrees, they’re more mature, and their median income is above average.
Twitter Stats & Facts:
- Fastest growing social network.
- Grew by over 1900% in 2008 to 2009.
- Over 50 million members and growing by tens of thousands a week.
- 11 million visits per month.
- Politicians, brands, big companies and celebrities now embracing Twitter.
Social Media Stats & Facts:
- On average each adult with a social networking page or profile has profiles on 1.6 sites, and 39% of adults have profiles on two or more sites.
- Half of all current adult social networkers say that they access their profiles at least every other day.
- 57% have joined a Social Network, making it the number one platform for creating
and sharing content [Source: Universal McCann, 2008]
These numbers and stats are staggering. If you’re not active on the top social networks, you risk being left *way* behind and you’re leaving hundreds of thousands of dollars on the table!
So, where are you and your business on this scale? Are you being left behind? Do you need to jump on this superhighway and bridge social networking into your marketing?
DON’T KNOW WHERE TO START? CALL ME…I WILL HELP YOU BUILD, LAUNCH, AND TRACK YOUR CAMPAIGN.
Astro_TJ Sends First Live Tweet from Space Station
0This week, the crew aboard the International Space Station got a treat from NASA. The three-person crew received software enabling them to use the Internet, and it didn’t take long for the Expedition 22 flight crew to send the first live tweet from space. Engineer T.
J. Creamer, who uses @Astro_TJ, sent the first tweet Friday at 3:58 a.m. Eastern time directly from the space station.
“Hello Twitterverse! We r now LIVE tweeting from the International Space Station — the 1st live tweet from Space! 
More soon, send your ?s,” wrote Creamer.
Before Friday’s tweet, crew members, including space station Commander Jeff Williams and Soichi Noguchi, e-mailed their tweets to Houston. Then someone at NASA would post the tweets.
Not long after his first few tweets, Creamer had 5,000 followers. As of 4 p.m. Eastern time Friday he had 9,166 followers, according to NASA spokesperson Kelly Humphries. By 11 a.m. on Saturday, he was already nearing the 17,000 mark.
“As NASA has used technology in the past to keep people’s interest, it’s no surprise they’ve embraced Twitter,” said Michael Gartenberg, an Interpret analyst.
Renewing Interest
NASA’s goal in providing Internet access to the crew is to ignite more interest in the space-station program. So it is doing what the National Space Act requires, which is to share with the public as much information as it can. NASA has accounts with Flickr, Facebook and YouTube, and it recently launched an application 
for Apple’s iPhone.
“NASA is always looking for new ways to reach out to new audiences to show the excitement of what we are doing. Social networking is not any different than that,” Humphries said. “[With Twitter] we are trying to reach out to folks around the world and share ideas about NASA’s scientific research and exploration.”
“While audiences might not be as interested in seeing TV pictures from space as they might once have been, Twitter allows them to engage a new audience and a new generation with a medium they’re comfortable with,” Gartenberg said.
Providing the equipment for communication from space was also a morale booster. “These folks are dedicated and commit a lot of time to the program,” Humphries said. “This will enhance their lives and allow them to communicate with friends and family. If we have a smile on our face while we are at work, we are more productive, and allowing these guys to have access helps them be emotionally connected.”
Future Space Tweets
Twitter users who follow Creamer should expect a mix of tweets from space that are both personal and science-related. Followers shouldn’t expect any questionable or racy tweets, as there are standards of conduct for government employees’ use of equipment, according to NASA.
“I would expect for the tweets to focus on events and activities of the crew and of what is going on in the everyday life aboard the International Space Station,” Humphries said.
NASA has its own Twitter account with 19,000 followers, as does Williams, with 4,797 followers, and spacewalker Mike Massamino, with 1.3 million followers.
By Patricia Resende
www.sci-tech-today.com
Social Networking & Haiti
0Broadcasters, journalists and relief workers in Haiti are turning to social networking sites like Twitter and Facebook to get in contact with each other as normal means of communication are, at times, rendered useless. Daniel Sieberg reports.
US Hospitals Using Social Networking Tools
0860 days
A comprehensive list has been compiled by Ed Bennett on the number of US Hospitals that are currently using social networking. As of January 10, 2010 statistics show:
- 540 Hospitals total
- 247 YouTube Channels
- 316 Facebook pages
- 419 Twitter Accounts
- 67 Blogs
Many of these hospitals are using social media to advertise their facility; promote their physicians and medical staff; communicate with patients and their family; create an online meeting place for alumni to connect; and educate the public on medical issues and new procedures.
A much smaller number of behavioral health and addiction treatment centers are using social media for much of the same purposes. NLC Social Media is currently investigating the number of behavioral health and addiction treatment facilities that are utilizing social media and will post its findings when complete.
Complete details of the US hospital listings can be found at http://ebennett.org/hsnl/
