The gubernatorial candidate with the most Twitter followers won Tuesday’s election in 22 of 34 declared races across the country, according to a Wired.com analysis.
The results showed 65 percent of the candidates with a bigger Twitter following won the chief executive’s post in their respective states.
When it comes to Facebook, 20 of the 34 gubernatorial candidates with the most fans, or likes, won the chief executive spot. Facebook’s analysis of the 98 most hotly contested House races, showed 74 percent of the candidates with the most Facebook fans won.
Social Media in essence is free, right? Facebook, Twitter, YouTube, etc…they don’t charge you to have an account or to create a business page, giving you the opportunity to promote your products and services to billions of people online. Okay, advertising on these networks costs money, true, but in comparison to traditional means of advertising (print, TV, radio) the cost of advertising via social media networks is much less.
But, can social media actually save you money? Ford certainly saved money in its recent launch of the Ford Fiesta. Jim Farley, Ford CMO, was quoted “On the Fiesta Movement, we had higher unaided nameplate awareness than Fit or Yaris, and we spent 10 cents on the dollar, than a traditional tv ad campaign. So by starting earlier and using social media to spread the word about the new product, we’re really reducing the amount of traditional advertising we have to spend.”
It’s sometimes difficult to predict a true ROI for using social media. In the Ford case, however, it’s important to realize, as Farley explains above, that social media is lowering the amount of money that Ford has to spend on traditional advertising. That’s money that can then be spent on product development, customer service, and other areas that improves the quality of the product, as well as customer satisfaction. Which ultimately…increases sales. So this is another example of social media working indirectly.
How are you using social media to save your business money?
Ever wondered if creating a Fan page for your business is a good thing? What about a group? Would you be better off doing that? Here are a few helpful hints:
~Pages are better for brands and businesses who want to interact with their fans or customers without having them connected to a personal account
~Able to create ads and events
~Can host applications
~No limit on fans
~No connection to an individual
~Indexed by search engines
~Groups are great for organizing on a personal level and for smaller scale interaction around a cause
~Can create ads and events
~5,000 group members max
~More control of who can participate (permissions)
~Connected to the person who moderates the group
~Not indexed by search engines
Use the above lists to help you decide which is better for your needs. There are more than 1.5 million businesses that are using Facebook to enhance marketshare and visibility. You are doing the right thing by looking at it for your business!
Hotels increasingly are seeing big benefits from taking part in social media. A list of 10 key strategies for making the most of social media to promote hotels includes creating custom Facebook pages; creating and promoting destination blogs; creating a search-optimized video about your destination; creating an account on photo-sharing sites to post hotel photos; and using online news channels to promote news releases.
Read the full article here; TOP 10
The Right Step, a provider of affordable alcohol and drug rehab services with twenty locations throughout Texas and New Mexico, recently launched a new, free online social networking website to support its alumni. The website is an exclusive part of the OneRecovery social networking site for recovering addicts and alcoholics. It gives clients who have completed an addiction treatment program online support to help them succeed in life after rehab. AETNA, the insurance provider, chose The Right Step as one of a select group of treatment centers they would assist with the launching of the website as an extension of after-care support.
The new website has been described by some as “Facebook for people in recovery.” It allows users to share their emotions, attend online AA meetings, access a range of useful resources, and get support from their peers.
The Right Step’s Corporate Alumni Coordinator Jana Magee believes post-rehab services are an “imperative part of someone’s recovery.”
“One of the biggest questions facing those who successfully complete an alcohol or drug treatment program is how to continue growing and improving life,” explained Magee. “This new online community, which also provides access to the larger OneRecovery network of individuals in recovery as well as our other alumni programs helps recovering addicts learn new coping skills and techniques to maintain their sobriety and grow as individuals.”
The online social network site is just the latest addition to The Right Step’s industry-leading alumni support efforts. The alcohol and drug rehab center continues to support patients long after they’ve completed their inpatient treatment or outpatient program.
The Right Step’s alumni group gives members a chance to give back to the community by offering them speaking engagements, mentoring opportunities for others in recovery, plus additional programs at no cost. Additionally, The Right Step is committed to letting members “have fun in treatment and recovery.” That’s why they also offer entertaining outings, such as bowling tournaments, picnics, dances, and much more to those in their alumni network.
Clearly, this commitment to all of their patients has played a significant role in The Right Step’s ascension to one of the area’s most successful alcohol and drug treatment centers. The Right Step offers inpatient and outpatient treatment across Texas and New Mexico, including in Albuquerque, Austin, Baytown, Beaumont, Dallas, Central DFW(Euless), Plano, Houston, San Antonio, SW Houston/Ft. Bend, and Pasadena.
About The Right Step
The Right Step, which accepts most major private insurance, is a group of caring, experienced professionals with proven expertise in the field of addiction. CEO George Joseph, LCDC, was recognized as a “2009 Behavioral Healthcare Champion” and “National Counselor of the Year” in 2000 and has been in this field for over 27 years, successfully leading the organization for the past 16 years. Chief Medical Officer, Jason Powers, M.D., was voted as one of Houston’s “Best Doctors” and is recognized as a leader in the emerging field of addictionology. The Right Step’s team of executive directors, doctors, program coordinators, counselors, nurses, and recovery advocates knows every day they have the opportunity to improve the lives of others. The Right Step is renowned for effective, affordable, proven methods of substance abuse treatment, and they are committed to helping alcohol and drug abusers every step of the way on the path to a more meaningful, rewarding life.
For more information on affordable alcohol and drug rehab services, please visit. www.rightstep.com or call 877.627.4389
It’s amazing how dependent we have become on electronic devices. Can you imagine not having your phone with you or a computer to work on? Well, I got to deal with the latter for the past two weeks and it made life quite difficult. My computer was infected by a nasty virus that basically wiped out my software. All is well now, however, thanks to my favorite IT guy (Gene). Thanks for your patience … I will be back online with the latest news, tips, and tricks for you very soon!
LinkedIn has implemented new features to Groups – the first major update since we launched discussions in Groups at the end of August 2008. This is the first of upcoming upgrades to our groups’ platform, conversation system, and moderation toolkit coming shortly. Please bear in mind that these updates will be rolled out over the next week, by when you should see these feature updates applied to your groups.
Here’s a quick video that walks you through the key features you can expect from the new LinkedIn Groups. More details after the jump.
What’s different in LinkedIn Groups today?
1. An improved look and feel
We’ve made the conversations within groups similar to face-to-face professional interactions by removing the wall between original remarks and off-site content such as shared news articles. The rich link-sharing experience you already enjoy on your LinkedIn homepage is now also available within the context of groups.
Even better is the ability to easily recognize the participants of a conversation by linking to individual profile pictures that makes the experience more personal. It also brings to your finger tips profile information of the professional participating in that discussion.
2. Ease of use
The new design makes it easy to browse through the latest updates of a discussion and make comments quickly and easily. You can roll over the images of the last three participants on any thread to see comment previews and click their profile pictures to jump to their segment of the conversation.
Alternatively, you can chime in right away by commenting in line without drilling down into the whole discussion. If you’re new to the thread, clicking the discussion headline or the “See all comments” link will take you to the beginning of the discussion.
3. Surfacing the most popular and recent discussions in a group – faster
A key part of the new groups experience is the democratization of discussions, as group members actively curate the conversations that will be seen by the group. This is most obvious in the carousel of new content – original posts, RSS items, and off-site links shared by group members – that can be voted up or down by any group member.
This feature allows users to quickly peruse new content and vote either by “liking” or commenting on discussions they deem worthy of the group’s attention. Users who prefer to see all discussions sorted chronologically can just click on the “See all new discussions” link on the homepage.
In a live discussion, nodding fuels a conversation and the new “Like” button is a simple way to do this virtually. You can also see who has liked a conversation to get a sense for topics that group members are gravitating toward. The “More” drop-down in the carousel also makes it easy to flag new items as a job or as inappropriate for the group.
4. Making it easier for you to receive email updates from select group members
While you may check in to groups ever so often to get the latest news and discussions from your fellow group members, you may also like to set up a persistent email alert when select members of the group make a contribution (like or comment) within the group. This is easily accomplished from the global Groups’ People I’m Following page.
5. Shining a spotlight on users who add most value to the group each week
Finally, the new groups interface introduces an easy way to discover participants who truly drive the activity of the group’s discussions each week by highlighting them as “top influencers”. This designation is given not only to those who contribute the most, but also to those whose contributions stimulate the most participation from other group members.
Members who are highly regarded and heavily followed in the group often play a key role in stoking the conversation with their comments and Likes even if they don’t start a thread. Of course, the authors of popular threads are often the most influential.
We’re all about nurturing the professional conversation, and we hope the changes to LinkedIn Groups will make it even easier for you to contribute and participate in a professional groups setting. We’d love to hear your feedback, so please feel free to leave a comment at the bottom of this post or @linkedin us on Twitter.
As traffic to Facebook continues to grow, the social network is beginning to emerge as an important stakeholder in the online video space. According to online measurement firm comScore, the number of users viewing video on the site has been growing consistently over the past twelve months, and it could end the year with the second greatest reach of all online video providers in the U.S., second only to YouTube owner Google.
Data from comScore’s Video Metrix service suggests the number of unique U.S. users viewing video content on Facebook has grown from 13.3 million in April 2009 to 41.3 million in April 2010, representing year-over-year growth of almost 211 percent.
In the two-month period ending April 30, unique viewers grew from 36.6 million to 41.3 million, positioning Facebook as the fifth largest video property on the Internet in terms of reach behind Google sites, Yahoo sites, Fox Interactive Media properties, and Vevo. If Facebook continues to grow its audience at its current rate, however, it’s on course to take the second spot by the end of 2010.
Faced with fragmented customer bases and unclear regulatory requirements, business-to-business (B2B) financial services marketers have traditionally shied away from launching social marketing initiatives. However, an active base of customers, greater regulatory clarity, and increasing institutional knowledge of social media mean B2B financial services marketers should engage their customers through social channels. Before financial services marketers begin experimenting with social tools, they first must understand their unique customer behaviors, set clear business objectives, and craft a corporate-level strategy for social media.