NewLife Consulting – Social Media
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Nike Football Doubles Facebook Numbers With Early Preview of Latest Soccer Ad on Fan Page
0720 days
by admin
in Uncategorized
May 26th, 2010
| By Matt Holliday | 1 Comment » | Share |
Nike recently used Facebook to unveil a new 3-minute soccer ad spot that contains some of the world’s biggest soccer stars to help promote their brand going into next month’s FIFA World Cup. The ad premiered on the Nike Football Facebook page and is dubbed Write The Future — it follows the fate of of a few of soccer’s greats and what may or may not happen to them based on pivotal moments on the pitch. According to a recent New York Times post, the ad buy is among the largest in Facebook’s history.
The ad was premiered on the Nike Football page last last week a few days before being debuted in television spots at half time of the UEFA Champions League final between Bayern Munich and Inter Milan. Nike announced early last week that the mini-movie would be available on its Facebook page, apparently causing its fan numbers to double from roughly 550,000 to well over 1.1 million as of today.
While Nike is the primary sponsor for all of the athletes featured in the ad, as well as many of the countries competing in the 2010 FIFA World Cup, it is not an official sponsor of the tournament. By slipping this ad onto Facebook, filling it with some of the most popular names in soccer, sport and pop culture and releasing it on the eve of the FIFA World Cup, the brand is obviously looking to steal some of the recognition associated with the game from Adidas.
Adidas is currently ahead of Nike in worldwide soccer sales and is an official sponsor of the 2010 FIFA World Cup.
By including some faces in the spot that are not usually associated with soccer, Nike and ad creator Wieden + Kennedy have also opened up the door for a broader audience outside of the normal soccer circles. Kobe Bryant makes a brief appearance in one of the segments of the ad, so of course it was posted on his fan page on Facebook, which boasts more than 2.4 million followers. Roger Federer also makes an appearance, and while there has been no official post promoting the Nike ad on his wall, a few of his 3.4 million fans have already put it up in the fan video section.
The Write The Future spot also teased an upcoming promotion, which will be run through Facebook and the Nike site, called The Chance. The Chance currently has a Facebook Event page with more than 13,000 confirmed guests and there’s a brief video on the Nike Football page. From the little that’s been revealed, it appears as if The Chance will give undiscovered players a shot at landing on a major team. More will be revealed through Facebook and NikeFootball.com on June 10th.
YouTube Hit 2 Million Page Views Per Day – Other Interesting Facts & Stats
0733 days
by admin
in Uncategorized
Norms Restaurants Get Big Hits With Social Media
0775 days
Check out how Norms, a family owned business in Southern California, is using social media IN their advertising …
The commercials run regionally. Norms opened nearly 60 years ago and now has several restaurants in the Southern California area. Within 10 days of running the TV commercials, Norms gained 1,o00 fans on Facebook and 150+ followers on Twitter. They are using this commercial with other means of social media and advertising. Here are a few of their sites:
- http://normsrestaurants.com/
- www.normsrestaurant.com/blog
- http://www.facebook.com/normsrestaurants
- http://twitter.com/normsrestaurant
- http://www.youtube.com/user/normsrestaurant
Although I have never stepped foot in Norms, I applaud their social media strategy and appreciate how they are penetrating their market by blending traditional advertising and social media together.
Thought Provoking Video about Social Media
0829 days
by kirsten
in Uncategorized
Imagine what numbers 2010 will yield.
Social Media is not a fad and is not the future.
It is NOW.
Email on Steroids
0851 days
by kirsten
in Uncategorized
Welcome to video email marketing. Or, as is commonly referred to as vidmail marketing. Actually, let’s call it email on steroids! Videos, an essential Web 2.0 tool, can be transfered to blogs and social networks to enhance the experience and more importantly, convey a consistent message in a dynamic form. People remember 10% of what they read. 20% of what they hear. And 30% of what they see. But, remember 50% of what they see AND hear together. So, which is it, email or vidmail?
A recent blog post on The Buzz Bin, defined some basic “musts” for fluid integration of social media. They include:
•Ensuring overarching value proposition and related communications are available in social web when dialogue naturally permits
•Cross-promotion of URLS and calls-to-action through web, mobile and print media for giving, tell-a-friend, webinars, etc.
•Spotlight third party coverage from blogs in the press room
•Advertising: Word of mouth is buoyed by advertising, so social media efforts should be tied to ad campaigns for print, online and keyword marketing. “Connect on Facebook” and other similar calls-to-action should start becoming common aspects of your ad campaigns.
•Public relations: Integrating willing online influencers as part of your outreach is essential.
•Emails: Any email sent from an organizational property should also include a call-to-action for the social web. Think about this: People reading email are already online.
•Website: Prominent first screenview promotion of social media properties needs to be developed for the 1.0 site. We recommend a clean badge or clearly delineated text.
•Cross promotion of social web activities. Badges should link to a portal site that unites all of your social media properties (once you develop them). Then use the portal as the home page and calls-to-action site for all online activity
Consider using this list when executing your plan to integrate social media with traditional strategies.
