I have found, through my own trial and error, that the best way to gain followers on Twitter is to simply provide something of value. People want to receive things that are going to make a difference in their life. I am a big believer in positive thinking and personal development. In some of my tweets, I will post a thought or a concept learned about positivity, or creating the kind of life we all want, or just tips to change your way of thinking. Many people who have followed my tweets have thanked me either by retweeting my tweets or through a direct message. I also provide tips and tricks about social media that I find useful and important. From a professional standpoint, no one really wants to know about what coffee shop you are sitting at, or that you just left for the movies. People want information of value. It’s easy to give them exactly that.

What information about your industry or business can you give to your followers? How can you enrich their lives, personal or professional, with what you are writing about? Reflect on these questions and tweak what you are tweeting!

If you are stuck, call NLC Social Media. We are here to help!

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