Posts tagged NLC Social Media
Ever wondered if creating a Fan page for your business is a good thing? What about a group? Would you be better off doing that? Here are a few helpful hints:
~Pages are better for brands and businesses who want to interact with their fans or customers without having them connected to a personal account
~Able to create ads and events
~Can host applications
~No limit on fans
~No connection to an individual
~Indexed by search engines
~Groups are great for organizing on a personal level and for smaller scale interaction around a cause
~Can create ads and events
~5,000 group members max
~More control of who can participate (permissions)
~Connected to the person who moderates the group
~Not indexed by search engines
Use the above lists to help you decide which is better for your needs. There are more than 1.5 million businesses that are using Facebook to enhance marketshare and visibility. You are doing the right thing by looking at it for your business!
Congratulations to St. Margaret’s Episcopal Church in Lawrence, Kansas. The church has undergone an abundance of difficulty over the past few years as it searched for a new pastoral leader. Since Father Matt Zimmermann has taken the helm, St. Margaret’s has been rebuilding not only its congregation, but also its identity. NLC Social Media has helped them do that by creating a Social Media campaign, allowing St. Margaret’s to interact with its congregation at many levels and seek new members using venues never before considered. Facebook and Twitter are used, as is Constant Contact, and now a new website. Congratulations to St. Margaret’s for taking the intiative to create a community of worship.
As traffic to Facebook continues to grow, the social network is beginning to emerge as an important stakeholder in the online video space. According to online measurement firm comScore, the number of users viewing video on the site has been growing consistently over the past twelve months, and it could end the year with the second greatest reach of all online video providers in the U.S., second only to YouTube owner Google.
Data from comScore’s Video Metrix service suggests the number of unique U.S. users viewing video content on Facebook has grown from 13.3 million in April 2009 to 41.3 million in April 2010, representing year-over-year growth of almost 211 percent.
In the two-month period ending April 30, unique viewers grew from 36.6 million to 41.3 million, positioning Facebook as the fifth largest video property on the Internet in terms of reach behind Google sites, Yahoo sites, Fox Interactive Media properties, and Vevo. If Facebook continues to grow its audience at its current rate, however, it’s on course to take the second spot by the end of 2010.
Twitter is testing a new feature that helps you figure out how you know — or if you want to follow — a given account. Similar to Facebook’s Mutual Friends feature, Twitter is exploring adding a “You Both Follow” box above the “Following” box so you can see all the people you and the other Twitter user both follow.
This new feature is a quick reference tool that shows deeper connections in the social media grid, and it’s a simple addition that makes Twitter seem less like a one-way communication tool and more like a robust, legitimate social network.
Do you think this is a useful feature for Twitter to implement?
In a recent survey of more than 2700 corporate executives, SmartBlog on Social Media explored how company leaders view social platforms at this moment in time. Here are the results:
How familiar are business leaders with social media?
Back to school: 75% of respondents say they were either knowledgeable or actively trying to learn about social media.
Are their companies currently using social media/social tools?
Getting there: 51% of respondents say their companies are actively using and exploring social media in a number of business areas.
Another 30% are in pilot test/consideration mode.
Only 27% say they are not using social media now and won’t be in the future.
Is social media just a marketing fad?
Social media is here to stay: While many leaders say they see social media as somewhat “over-hyped,” 63% of respondents say they disagree with the notion that it is a marketing fad.
Is it a waste of time?
Good use of company resources: 55% of business leaders say social media is not a waste of time.
What are the implications of ignoring social media?
Missing the conversation, both good and bad: 83% of respondents agree that social media gives them a window into what their customers are saying about them, and 80% say that social media has the power to magnify negative news about a company.
This is obviously a key point of concern. Falling behind the competition: 40% of respondents say they fear they are falling behind their competitors in using social media. Also, 25% admitted that they did not know what their competitors were doing in the space.
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The 2010 AP Stylebook is out and social media have gained greater recognition in this edition with its own section. The new Social Media Guidelines section includes information and policies on using tools like and Twitter, how journalists can apply them to their work and how to verify sources found through them. Also included are 42 separate entries on such terms as app, blogs, click-throughs, friend and unfriend, metadata, RSS, search engine optimization, smart phone, trending, widget and wiki. AP also changed “ ” to “website” based on increasingly common usage both in print and online.
In print, and as the Web-based Stylebook Online, the AP Stylebook is the essential tool for writers, editors, students and public relations specialists. It inspires such a following that Facebook includes four separate groups called “The AP Stylebook is my Bible” and has spawned a popular parody Twitter account. The official Twitter account for the AP Stylebook, http://twitter.com/APStylebook, has more than 44,000 followers.
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