NewLife Consulting – Social Media
Posts tagged Social Media
Political Wins With Social Media
0457 days
by admin
in Uncategorized
The gubernatorial candidate with the most Twitter followers won Tuesday’s election in 22 of 34 declared races across the country, according to a Wired.com analysis.
The results showed 65 percent of the candidates with a bigger Twitter following won the chief executive’s post in their respective states.
When it comes to Facebook, 20 of the 34 gubernatorial candidates with the most fans, or likes, won the chief executive spot. Facebook’s analysis of the 98 most hotly contested House races, showed 74 percent of the candidates with the most Facebook fans won.
Can Social Media Save You Money?
0492 days
by admin
in Uncategorized
Social Media in essence is free, right? Facebook, Twitter, YouTube, etc…they don’t charge you to have an account or to create a business page, giving you the opportunity to promote your products and services to billions of people online. Okay, advertising on these networks costs money, true, but in comparison to traditional means of advertising (print, TV, radio) the cost of advertising via social media networks is much less.
But, can social media actually save you money? Ford certainly saved money in its recent launch of the Ford Fiesta. Jim Farley, Ford CMO, was quoted “On the Fiesta Movement, we had higher unaided nameplate awareness than Fit or Yaris, and we spent 10 cents on the dollar, than a traditional tv ad campaign. So by starting earlier and using social media to spread the word about the new product, we’re really reducing the amount of traditional advertising we have to spend.”
It’s sometimes difficult to predict a true ROI for using social media. In the Ford case, however, it’s important to realize, as Farley explains above, that social media is lowering the amount of money that Ford has to spend on traditional advertising. That’s money that can then be spent on product development, customer service, and other areas that improves the quality of the product, as well as customer satisfaction. Which ultimately…increases sales. So this is another example of social media working indirectly.
How are you using social media to save your business money?
Book Your Next Delta Flight Right From Facebook
0Delta Airlines this morning launched a Facebook feature that allows viewers to complete flight bookings without leaving the site. And the same feature will begin appearing in the next few days in the airline’s display ads on various major news and publisher sites, said Paul Skrbec, Delta spokesperson. “There will be an arrow consumers can click that will expand a window right on the site they are currently on,” he said. “The entire transaction happens in the ticket window.” Indeed, powered by Alvenda’s technology, the feature allows the viewer to buy airfares directly on Facebook or publisher sites. 1-800 Flowers began using a similar feature – allowing checkout to occur on Facebook – last year, explained Wade Gerten, CEO of the Minneapolis-based service provider. Gerten said that transactional data such as credit card information and home address is passed through Alvenda’s system and onto Delta’s secure server “within about a nanosecond.” The airliner posted about the tickets-buying feature today on the social site, including the copy: “Note: Information collected here goes to Delta and not Facebook.” On Delta’s Facebook page, the feature is pushed via a “Book a Flight” tab. Viewers who click on the tab are then asked to allow the app to access their basic information, such as name, profile picture, gender, networks, user ID, and list of friends. After the flyer allows or disallows the inclusion of such information to the flight search process, he arrives at a ticket window directly on the Facebook page. To be clear, the feature doesn’t float in a separate window on top of the page. Tickets shoppers can then enter departure and destination cities and dates before they’re served pricing and travel time options. During the selection process, a Share button appears. If viewers click through, a city-specific version of the following copy will appear in their newsfeed: “I’m using Delta’s Ticket Window to find flights from Lincoln to Newark without leaving Facebook!” That newsfeed post will include a “Book this Trip” button that takes friends who click through directly to the tickets window feature. Meanwhile, the tickets shopper is able to enter in all the standard information (credit card number, e-mail address, security code, frequent flyer code, etc.) required to buy flight tickets online. The same experience will be leveraged in display ads, Skrbec from Delta said. Though the feature would seem to call for a bevy of city-targeted Facebook.com ads for Delta, the spokesperson couldn’t shed light on the airline’s campaign plans. “We do a variety of search engine and paid ad placements,” he said. “Our ad placements are constantly changing depending on where the business demand is.” Skrbec said that Delta was the first airline to offer a direct-purchase Facebook.com feature – a plausible claim since marketing and sales applications on the social site are still at a fairly nascent stage. Given Facebook’s 500 million-plus users, competitors will likely follow.
Top 10 social-media strategies can boost hotel marketing
0545 days
by admin
in Uncategorized
Hotels increasingly are seeing big benefits from taking part in social media. A list of 10 key strategies for making the most of social media to promote hotels includes creating custom Facebook pages; creating and promoting destination blogs; creating a search-optimized video about your destination; creating an account on photo-sharing sites to post hotel photos; and using online news channels to promote news releases.
Read the full article here; TOP 10
How One Treatment Center is Using Social Media in Addiction Recovery
2550 days
by admin
in Uncategorized
The Right Step, a provider of affordable alcohol and drug rehab services with twenty locations throughout Texas and New Mexico, recently launched a new, free online social networking website to support its alumni. The website is an exclusive part of the OneRecovery social networking site for recovering addicts and alcoholics. It gives clients who have completed an addiction treatment program online support to help them succeed in life after rehab. AETNA, the insurance provider, chose The Right Step as one of a select group of treatment centers they would assist with the launching of the website as an extension of after-care support.
The new website has been described by some as “Facebook for people in recovery.” It allows users to share their emotions, attend online AA meetings, access a range of useful resources, and get support from their peers.
The Right Step’s Corporate Alumni Coordinator Jana Magee believes post-rehab services are an “imperative part of someone’s recovery.”
“One of the biggest questions facing those who successfully complete an alcohol or drug treatment program is how to continue growing and improving life,” explained Magee. “This new online community, which also provides access to the larger OneRecovery network of individuals in recovery as well as our other alumni programs helps recovering addicts learn new coping skills and techniques to maintain their sobriety and grow as individuals.”
The online social network site is just the latest addition to The Right Step’s industry-leading alumni support efforts. The alcohol and drug rehab center continues to support patients long after they’ve completed their inpatient treatment or outpatient program.
The Right Step’s alumni group gives members a chance to give back to the community by offering them speaking engagements, mentoring opportunities for others in recovery, plus additional programs at no cost. Additionally, The Right Step is committed to letting members “have fun in treatment and recovery.” That’s why they also offer entertaining outings, such as bowling tournaments, picnics, dances, and much more to those in their alumni network.
Clearly, this commitment to all of their patients has played a significant role in The Right Step’s ascension to one of the area’s most successful alcohol and drug treatment centers. The Right Step offers inpatient and outpatient treatment across Texas and New Mexico, including in Albuquerque, Austin, Baytown, Beaumont, Dallas, Central DFW(Euless), Plano, Houston, San Antonio, SW Houston/Ft. Bend, and Pasadena.
About The Right Step
The Right Step, which accepts most major private insurance, is a group of caring, experienced professionals with proven expertise in the field of addiction. CEO George Joseph, LCDC, was recognized as a “2009 Behavioral Healthcare Champion” and “National Counselor of the Year” in 2000 and has been in this field for over 27 years, successfully leading the organization for the past 16 years. Chief Medical Officer, Jason Powers, M.D., was voted as one of Houston’s “Best Doctors” and is recognized as a leader in the emerging field of addictionology. The Right Step’s team of executive directors, doctors, program coordinators, counselors, nurses, and recovery advocates knows every day they have the opportunity to improve the lives of others. The Right Step is renowned for effective, affordable, proven methods of substance abuse treatment, and they are committed to helping alcohol and drug abusers every step of the way on the path to a more meaningful, rewarding life.
For more information on affordable alcohol and drug rehab services, please visit. www.rightstep.com or call 877.627.4389
World Cup Following Explodes With Social Media
0
There are millions of people all over the world following the FIFA World Cup and the majority of them are doing so with social media. The World Cup is a massive groundswell of marketing activity. This might be social media’s first truly global marketing foray and, based on what I have seen, social media marketing strategies will be at the heart of the 2010 World Cup. Advertisers have already harnessed the power of this; major World Cup sponsor Sony Ericsson is focusing its advertising dollars on social networking, shunning traditional marketing in the process. Sony has launched what they are calling the Twitter Cup, which will pit tweets from countries participating in the World Cup against each other. Coca-Cola will also be running an ad exclusively on social media during the World Cup. The World Cup has developed The Club, FIFA’s own social network which has 1.6 million users, but it feels like a missed opportunity that FIFA hasn’t created an official Facebook application to capture the immense global anticipation and to join together the global elements of the tournament.
Read more here:
The Most Popular Brands Are …
0New data on the world’s most popular consumer and media brands was today released by Famecount.com, the world’s first media measurement service to aggregate online popularity across multiple social media channels. In a study conducted on Wednesday 2nd June 2010, Starbucks was found to be the world’s most popular consumer brand with 7.4 million Facebook fans, 901,925 Twitter followers and 6,509 YouTube subscribers resulting in a Famecount index of 69.7 percent. The world’s top media brand was found to be Texas Hold ‘Em, a game developed by Zynga which has the world’s most popular Facebook page with 19m Facebook Fans, plus 135,234 Twitter followers and 1,017 YouTube subscribers.
Read more here …
Forresters Reports Financial Services Marketers Should Use Social Media
0611 days
Faced with fragmented customer bases and unclear regulatory requirements, business-to-business (B2B) financial services marketers have traditionally shied away from launching social marketing initiatives. However, an active base of customers, greater regulatory clarity, and increasing institutional knowledge of social media mean B2B financial services marketers should engage their customers through social channels. Before financial services marketers begin experimenting with social tools, they first must understand their unique customer behaviors, set clear business objectives, and craft a corporate-level strategy for social media.
Twitter Explores New Feature
0612 days
by admin
in Tools/Apps/Plugins
Twitter is testing a new feature that helps you figure out how you know — or if you want to follow — a given account. Similar to Facebook’s Mutual Friends feature, Twitter is exploring adding a “You Both Follow” box above the “Following” box so you can see all the people you and the other Twitter user both follow.
This new feature is a quick reference tool that shows deeper connections in the social media grid, and it’s a simple addition that makes Twitter seem less like a one-way communication tool and more like a robust, legitimate social network.
Do you think this is a useful feature for Twitter to implement?
Company Leaders Starting to Embrace Social Media
0613 days
by admin
in Campaign Development
In a recent survey of more than 2700 corporate executives, SmartBlog on Social Media explored how company leaders view social platforms at this moment in time. Here are the results:
How familiar are business leaders with social media?
Back to school: 75% of respondents say they were either knowledgeable or actively trying to learn about social media.
Are their companies currently using social media/social tools?
Getting there: 51% of respondents say their companies are actively using and exploring social media in a number of business areas.
Another 30% are in pilot test/consideration mode.
Only 27% say they are not using social media now and won’t be in the future.
Is social media just a marketing fad?
Social media is here to stay: While many leaders say they see social media as somewhat “over-hyped,” 63% of respondents say they disagree with the notion that it is a marketing fad.
Is it a waste of time?
Good use of company resources: 55% of business leaders say social media is not a waste of time.
What are the implications of ignoring social media?
Missing the conversation, both good and bad: 83% of respondents agree that social media gives them a window into what their customers are saying about them, and 80% say that social media has the power to magnify negative news about a company.
This is obviously a key point of concern. Falling behind the competition: 40% of respondents say they fear they are falling behind their competitors in using social media. Also, 25% admitted that they did not know what their competitors were doing in the space.
To read the entire article, go to:
http://smartblogs.com/socialmedia/2010/04/22/smartbrief-stats-how-business-leaders-view-social-media/
