Posts tagged Social Media

By Brian Solis

2010 is designated as the year Social Media proliferates mainstream businesses. Indeed this year will showcase the transformation of business acumen while also shifting the culture and the communication that embraces an inward and outward flow for listening, interacting, learning, and adapting.

Social Media Marketing is exhilarating to behold as it evolves “media” from a broadcast platform to a sophisticated network of connections and rewarding engagement. We learn that through participation, we ultimately eradicate the myths that initially fueled skeptics and prevented early experimentation. The perceived loss of control was in actuality, the ability to realize public sentiment and the gatekeepers who could help us actively steer perception. It is a chance to actually gain control rather than simply possessing the illusion of it.

The 10 Stages of New Media Evolution

Stage 1 – Observe and Report
This is the entry point for businesses to better understand the market behavior and interaction within their marketplaces. These initial tasks materialize the current state of affairs that defines share of voice and the potential for new opportunities to compete for attention.
Listening: The employment of listening devices such as Google Alerts, Twitter Search, Radian6, and PR Newswire’s Social Media Metrics to track conversations and instances associated with key words.
Reporting: Capturing related conversations tied to commentary into a report prepared for executives and managers. This early form of reporting is merely designed to provide decision makers with the information to demonstrate the need for continued exploration into social media and its potential impact on business.

Read the other stages here:

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